By making prospective attendees apply to attend the event, not only do you attract a quality group of attendees but you also create an atmosphere of excellence surrounding your event, leading to more interested prospects. Make sure your CTA button is a color that pops off the screen and also does not blend in with the rest of the email. To make sure your emails stand out, take some risks in regards to design. Take advantage of attendees’ positive mood during the event by sending emails that promote next year’s event. The following campaign is even designed in a movie manner. It stays on-brand with everything Google. It speaks to a specific location and culture and the color palette is completely welcoming. You Might Also Like. We all know attendee satisfaction is key to event success, but how do we measure it? Even though we have all kinds of social media platforms to create events and send invites, sending personalized emails to each of the attendees and requesting their RSVPs or registrations is still one of the best ways to increase your event’s attendance. This also makes for much simpler email graphics, as shown in the example with Dreamforce. The message is startlingly simple, but it includes all the information that a registrant needs.. Here are some event marketing examples of creative direct mail invitations: Anabas, a UK-based facilities management company, hired Better Brand Agency to create a unique event invitation that would be fun and memorable. This blog provides general information and discussion about email marketing and related subjects. For example, if you are hosting an event to recruit more volunteers, the influencers could talk about how this event is going to be amazing, why one should volunteer or just why they would personally attend the event. : Taking risks, as long as they are aligned with the event brand and message, can help to make your email stand out from the rest. Before we begin, here's a quick reminder that you need permission to send emails to your subscribers. In fact, studies show that 40% of marketers believe email marketing to be the most effective channel for event promotion. This prevents the button from being buried with the rest of the email content and instead immediately catches the reader’s attention. For Zoomtopia, the email marketing team decided to draft a “letter to management” that readers could download and show to their managers to help convince them to invest in Zoomtopia event tickets. More specifically, what makes an event registration email stand out from the rest? One way to create this sense of urgency is by including a countdown timer within the registration email. The key to successful event venue marketing is to increase your venue’s discoverability. These campaigns work well because each email is centered around a single offering, keeping the message concise and focused. Though more conservative email marketers may say that this email is breaking some of the fundamental rules, AdAge makes it work by fully committing to the decision and ensuring that the design still reflects their brand. Key takeaway: Try to include no more than three sections within an email to ensure conciseness and simplicity. An event invitation email is an integral part of event marketing. Be conscious of your email audience and create emails tailored to their specific interests and knowledge, creating a much more personalized feel. When it’s a serious business event you want to use very polite language and simple design, whereas you can shine when designing a party reminder and show off how creative you are. Having a single GIF above the text and a single CTA in the middle of the text keep the email simple yet eye-catching. If you feel your event brand and value proposition is strong enough, dedicate an email campaign that informs potential attendees about the application process. A very simple key that is seldom used in the event marketing to make sure your registrants come to the next event is a “thank you email” after the event. : Sticking with a consistent color scheme helps to unify the email aesthetic and offers a more memorable experience for the reader. The channels of advertising may be the same (for example social media, email marketing, PPC) but the tone of voice and USPs may be different. Sometimes upcoming events are the product, like in this email that invites us to watch the Gucci fashion show Remove guesswork. Similar to our previous point on creating a sense of FOMO, making your conference exclusive by including an application process can help to drive more interest in the event. Promote the event through email marketing, and include the details of when, where and why attendees should join. Illustrating this gap in time—and its gradual narrowing—is one way to communicate urgency to your prospective attendees. And this does not mean that the design must be intricate with high quality photos. is an essential component to any email marketing campaign. Showcasing your speakers is an easy way to keep the email simple while including high quality photos that can grab the reader’s attention. That’s the only way to generate more event leads. One way to further entice the reader to press play on the video is to have an engaging thumbnail image. Hands down, email marketing is your most effective B2B marketing option. Use email to constantly inform and engage with your attendees, proving to them that you are truly committed to an exceptional event experience. By creating a list of fun facts as opposed to long paragraphs, the email keeps the reader’s attention while communicating the necessary information. hbspt.cta._relativeUrls=true;hbspt.cta.load(318095, 'd4604a47-7697-4f7f-a072-6019886733c4', {}); A universal best practice for email design is simplicity and brevity. Lauren Minning . In this example, the thumbnail is of the keynote speaker, Michael Agaard, very passionately pointing the reader. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. 5+ Marketing Email Examples & Samples in DOC One of the reasons why marketer prefers emails to advertise or promote is that it is one and most effective digital marketing strategy. If you're in need of anything like this, consider contacting us at Glue Up, and we'll help give you a tour of our own webinar solution which includes a wide range of tools that help you make a smashing webinar or webinar series. Post-event follow-up email. In this post, we’ve pulled a few invite emails taken from our email design gallery and analyzed them for conversion. Take advantage of this space by including a registration link right in your email signature so that everyone who receives an email from you knows about the conference. Either way, make it compelling by including ALL of these elements: Street team event promotion. This helps to maintain a high level of engagement and lets attendees know that your. To help with your marketing game plan this year, we’re sharing in 50+ solid venue marketing ideas you can start using immediately to rev up your discoverability. Event promotion through video is a tried and true tactic that can be utilized in email campaigns as well. This email starts with a persuasive subject line announcing their new ebook and its title.. Next, they open with a personalized "Hi" that includes my name, followed by an intro where they … : Offering early bird ticket sales through email campaigns will not only further persuade readers to register but also keeps the email simple and clean. The goal of an email is to direct the reader to another page, whether that be a registration page or the event website. Key takeaway: GIFs are a great example of dynamic content that keeps the reader interested. Be conscious of your email audience and create emails tailored to their specific perspective, creating a much more personalized feel. Types of events email marketing worth using. Key takeaway: Make sure your CTA button is a color that pops off the screen and also does not blend in with the rest of the email. Use of color to organize copy and information. Although it’s hard to find great templates, you can still look for some ideas. Promotional emails can be your greatest customer retention driver and effective revenue generation channel. Even though we have all kinds of social media platforms to create events and send invites, sending personalized emails to each of the attendees and requesting their RSVPs or registrations is still one of the best ways to increase your event… 10 of the Best Email Marketing Campaign Examples You’ve Ever Seen Reading Time: 5 minutes We all need inspiration to do our jobs better. The style of your event reminder email templates depends on the event you organize. Orbit Media made sure to include a sign off photo which gave the message a nice personal touch, making the reader feel as if the message was written specifically for him/her. This will familiarize your attendees with the event content. 1. The examples we picked out represent some of the best email marketing practices for promotional emails. Key takeaway: Be focused and singular in your message so the reader remembers the email. Share what’s happening, and help your clients to get even better at their jobs. The Saastr Conference always has much to offer so it was difficult for them to keep their email brief. Supplementing an email with a piece of content, especially video, is always a good way to increase engagement. Are people more likely to click when they see the image first or when it’s placed after copy about the event? An event invitation email is an integral part of event marketing. Key takeaway: Including a headshot of the sender does a lot to create a personal touch to the email, making the reader feel more comfortable and familiar with the conference. Fun pops of color that maintains visual interest throughout the email. Be focused and singular in your message so the reader remembers the email. Send an event newsletter examples "You're invited!" The data shows that email will continue to play a very important role in the event organizer’s promotional strategy. You should seek the advice of professionals prior to acting upon any information contained in the Content. Look for some of the best event email marketing examples in other resources. The perfect event promotion strategy always includes an email marketing component. For large events, email once months in advance to announce the speaker lineup and to announce early-bird registration discounts. To maintain this feeling of personal touch, include a headshot of the sender at the bottom of the email. When creating your next invite, don’t forget these 6 elements. A thumbnail like this will help to pique the reader’s curiosity, urging them to press play. Email marketing is still seen as one of the most effective ways of promoting an event – however, a series of promotional emails that have not been thought through properly could run the risk of making … Try out different variations or placement of this artwork. Stats like these prove that email marketing is still very much alive.The challenge for event marketers is to craft an email strategy that directly addresses their needs and objectives. Also, feel free to use examples and templates with the help of the platform for the wording of thank you emails after an event. Be clear with the instructions and simple with the design, making it very easy for readers to apply. Ben Sailer. The yellow tape makes it look like a crime scene and the copy is absolutely thrilling! Include only three sections within the email and keep each section clear and concise. As a stark contrast to the previous example, Apple’s event registration email for the Worldwide Developer’s Conference keeps things as simple as possible. Email has an ability many channels don’t: creating valuable, personal touches – at scale. Emails like this prove that the WWDC events team are very familiar with their audience and send messages that their audience would very much appreciate. You may have composed an email invite for an event or two in your time. Before you know it, you have subscribers dropping out or unsubscribing. The data shows that email will continue to play a very important role in the event organizer’s promotional strategy. And email is a great channel to get the word out about those events so that they are well-attended. According to the latest events industry benchmark report, 40% of marketers believe email marketing is the most effective channel for event promotion. Key takeaway: Use every available space in the email to promote the event. By boldly telling readers to “save the date”, they know what the message is about and what the end goal is. 6 event email examples that spark a shower of RSVPs Initial event email – Use social proof (like Shillington Education) Initial event email – Solve a burning problem (like Listrak) Frustrating responses. This friendly reminder email from General Assembly is the perfect example of how simplicity can improve communication. Inducing a sense of FOMO (fear of missing out) for potential attendees is a good way to push them to register. Personalize communication with over 40 mail-merge fields. Email marketing is still seen as one of the most effective ways of promoting an event – however, a series of promotional emails that have not been thought through properly could run the risk of making your campaigns look monotonous and uninteresting. Apple. The average click-through rate (CTR, the percentage of people who click a link in your email) for an event email is 4.95% — so just under 5% of people who receive event emails will click on a link in that email. Nov 30, 2017 - We've handpicked some of the most engaging invitations that our customers have sent to drive event buzz, registration, and attendance. Take care when writing a follow up thank you email after event to yo ur event participants. And don’t forget CoSchedule makes managing email marketing easy on one comprehensive marketing calendar. Event email marketing metric #2: Click-through rate. More specifically, what makes an event registration email stand out from the rest? As any event planner will tell you, you’ll need the perfect event email marketing plan to succeed. They are a great way to get the word out about your event to customers, leads & contacts and can help drive ticket sales and get attendees through the door. They were able to communicate three very different pieces of information by using less than 38 words. This is a great example of how the Zoomtopia team went the extra mile to make it as simple as possible for prospects to register for the event. Every email is sent from someone. Key takeaway: Offering early bird ticket sales through email campaigns will not only further persuade readers to register but also keeps the email simple and clean. This will familiarize your attendees with the event content. Across these 9 event invite emails, we’ve seen a number of things done well and a number of areas for improvement. It specifically targets potential customers and is both cost-effective and environmentally friendly. Review our cookie information to learn more. 16) The Email Design Conference: Global Brand Visualization. Here are two examples of nonprofits promoting special events very well via email.Children's Musical Theater (55% CTR)The Society for Financial Awareness (SOFA) (13% CTR) It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. No doubt your post is too wonderful and your guide is too good. Email signatures are a key piece of real estate. Send to various segments based on geographic location. so that everyone who receives an email from you knows about the conference. More specifically, what makes an event registration email stand out from the rest? Here’s a good example of a lead magnet promotion email I received from HubSpot.. 1. hbspt.cta._relativeUrls=true;hbspt.cta.load(318095, '1bd4ac68-a7b4-4c21-8f30-4009d23079f5', {}); 1) Forecast: Consistent Color SchemeIn the context of event email marketing tactics, the goal of any email should be to capture the reader’s attention. My question is based on open rate, currently, I am doing Email Marketing (sort of service marketing) but I am not getting leads through emails so can you tell me how can I approach my readers and secondly, my email going into a SPAM folder. Email signatures are a key piece of real estate. Use these highly effective and successful event marketing strategy examples to inspire your next campaign. We all know attendee satisfaction is key to event success, but how do we measure it? Try various speaker line-ups and order of copy. You can generate leads, share product news and build long-term relationships. 4. Secure a greater response rate by sending reminder emails to undecided invitees. Just because the event has started does not mean the communication stops. Many event registration emails can easily end up looking similar. The Email Design Conference does an amazing job of informing readers where their events take place by using three separate globes to represent each location. the 3 key elements of an effective value proposition, Get our guide to Designing High-Performing Email Campaigns and make every email you send a success.Â. I’ve collected 19 inspiring event invitation email template examples to help you come up with your own event email template, content and design. You may never know if they still remember you or not. The button appears twice in the email and is accented with pink while the rest of the email text is in white. In this example, the purple to pink spectrum gives a unifying feel that brings an aesthetic harmony to the overall email. Which examples most inspired the next campaign you’re planning to launch? Of course a large reason as to how they’re able to pull this off is because of the strength of the Apple brand but there are still lessons from this email that you can apply to your own. Learn which KPIs are most helpful when capturing attendee satisfaction. Key takeaway: A combination of core design principles will yield the best email marketing results. This list of examples thoroughly breaks down the. Most event organisers are looking for an easy, fast, inexpensive, but effective way to talk about their upcoming event. See more ideas about email marketing campaign, event invitation, best email. One of these core principles is maintaining a consistent color scheme. Coindesk did this successfully by promoting their 2018 Consensus conference while attendees were at the 2017 conference. Now we’ve seen reminder email samples for events; let’s learn how to set it up and automate the process. . This is a great example of a multi-event invitation. Launch campaigns create the vital exposure needed if your product is to succeed. By creating an email campaign dedicated to an event application process, readers will understand your event to be of high standards and thus want to attend even moreso. The countdown may refer to the end of an early bird ticket sale or the end of general sales. To keep from making that mistake, commit to the rule of three. They have very little white space and sandwich the email with these three bold colors. Invision does an amazing job of making sure their “Register Now” button stands out from the rest of the text. Because WWDC attracts top developers from around the world, the email speaks to them in their language, turning the. Use your email campaigns as an opportunity to showcase your speakers to familiarize your audience. A consistent color scheme that reflects the event logo, Minimal text with most of the words being included in the images, Speaker spotlight with a captivating quote, The contrast in CTA buttons, emphasizing the “Register Now” over the other buttons, The combination of all of these email marketing best practices creates for a memorable and captivating piece of content. Remember that an email does not end with the concluding sentence. This is a great example of how the Zoomtopia team went the extra mile to make it as simple as possible for prospects to register for the event. As mentioned in the previous example, email campaigns should not be limited to the pre-event time window. Event search engine advertising . hbspt.cta._relativeUrls=true;hbspt.cta.load(318095, 'b6e91918-7048-4435-8f48-492935e2ff7b', {}); Topics: What makes an email exceptional? Email Templates for Marketing and Sales. When organising events like conferences, concerts, seminars, or trainings, a huge amount of work falls on the shoulders of the event manager, and that burden needs to be unloaded as quickly as possible.There’s also the event email marketing to consider! Taking this into account, this list was created to serve as a source of inspiration for your future campaigns. Including a countdown timer in your email can create a sense of urgency that will pressure readers into registering for the event. Email marketing helps you interact with your audience while promoting your brand and increasing sales. Don’t shy away from these emails and spend extra time to make them as close to perfect as possible. Key takeaway: Including a video as the central piece of content is a great way to gain high click-through rates and create a more engaging experience for the reader. B2B email marketing: 16 examples to put you on the right track. Article first published February 2015, updated February 2019. June 7, 2018. Now check out these 6 event email examples (from businesses that send the best event marketing emails). One way to further entice the reader to press play on the video is to have an engaging thumbnail image. Examples of emails. To maintain this feeling of personal touch, include a headshot of the sender at the bottom of the email. Stephen Kim | Jun 27, 2018 6:28:50 PM 10 KPIs for Measuring Attendee Satisfaction. Plan to send an event marketing email several times. Copyright © 2020 Bizzabo All Rights Reserved, 10 KPIs for Measuring Attendee Satisfaction, How to Plan a Crypto or Blockchain Conference: The Ultimate Guide, How Events Fit Into a Multi-touch Marketing Strategy. Events generate the most leads in B2B marketing. Try to include no more than three separate sections within an email to ensure conciseness and simplicity. You also need to come up with the best email subject line for that email that will get users to open it in the first place. : Try to include no more than three sections within an email to ensure conciseness and simplicity. link copied! Let’s look at the some of the core lessons we can take away from these email marketing examples: For more tips, check out this event email segmentation guide or click the button below for a comprehensive ebook. You can find them here. Email Marketing Made Simple: A Step by Step Guide [+ Examples] Email Marketing vs. Social Media: Is There a Clear Winner? Social Media Marketing World does this well by including both a link and an image in their email signatures, making it simple and streamlined for readers to reach the registration landing page. 11 Examples of Event Reminder Email Templates 1. In this post we provide 13 small business email examples for various marketing activities, and create a template from each example, to equip you for quick and effective email marketing. Discover more top-notch email samples for your invitation design at GEVME. Best event invitation email examples. Subscribe to CMI’s free daily newsletter or weekly digest. Try different color palettes or an email with fewer visuals and more text and vice versa. For event marketers, email is an integral part of the overall strategy. The Thinking Behind Successful Email Marketing Subject Lines. If your email subscribers are no longer active, use the Dropbox email marketing example to re-engage them and build a thriving business. Include the agenda of your event If you’re running a whole day event, it’s a good idea to include an agenda to … hbspt.cta._relativeUrls=true;hbspt.cta.load(318095, 'ae4e9184-a745-4ae2-b861-175152fc92d4', {}); 9) Zoomtopia: Helpful Resources for The Reader. By putting next year’s conference on their radar while their still enjoying the event, this creates a positive association which can encourage attendees to register sooner than expected. “Put me down as a maybe.” “I have to check my calendar.” “I don’t know, I’ll let you know.” Classic responses to an event invitation. Start creating your own event email from a free email template here. In fact, 40% of event marketers swear by it, stating that the most beneficial channel for promoting an event is email marketing. Some of our tips and examples use tools like event websites, email marketing software, and more. Emails like this one that help to drive event registration while also strengthening the event brand. Subscribe for weekly emails with curated articles, guides, and videos to enhance your marketing tactics. A positive effect on the event content, especially video, is a. To their specific interests and knowledge, creating a much more personalized feel event newsletter examples you! 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